外貿(mào)SOHO如何做好郵件營銷開發(fā)？【最新】

外貿(mào)行業(yè)相比內(nèi)貿(mào)來說，對(duì)服務(wù)企業(yè)的各項(xiàng)要求都要高，由于海外分布地域廣，因此傳統(tǒng)獲客渠道有限，互聯(lián)網(wǎng)注定是“主戰(zhàn)場(chǎng)”。特別是toB行業(yè)，如何找到海外買家實(shí)際決策人才是成單的根本關(guān)鍵，當(dāng)然相對(duì)于外貿(mào)行業(yè)的特殊性，郵件EDM還是占據(jù)海外客戶開發(fā)的重要地位，拿文化與習(xí)慣來說，老外就熱衷于郵件作為商務(wù)往來，這點(diǎn)是必須承認(rèn)的。那么外貿(mào)公司如何高效做EDM郵件開發(fā)？孚盟軟件整理如下：
一、客戶歸類

孚盟軟件建議先把公司多年運(yùn)營積累的外貿(mào)客戶資源梳理了一遍，分成不同類型。除了維系老客戶關(guān)系外，還需積極開拓新客資源。

二、平臺(tái)選擇

孚盟軟件強(qiáng)烈建議選擇外貿(mào)專屬郵件開發(fā)工具，外貿(mào)郵箱功能還是有別于內(nèi)貿(mào)，特別是針對(duì)外貿(mào)業(yè)務(wù)中專有的EDM開發(fā)模版等。

三、外貿(mào)群發(fā)郵件

1.一般先做好一個(gè)外貿(mào)郵件模板，稱呼統(tǒng)一為“Hi”或者其他中性的稱呼，也可以利用孚盟MX·CRM郵件開發(fā)平臺(tái)的變量功能，添加客戶的姓名做稱呼。

2.外貿(mào)郵件內(nèi)容簡(jiǎn)單明了，主題為“要說的事情+公司名字”搭配，這樣比較合理，圖片盡量少而精，如果需要。孚盟MX·CRM郵件營銷模板庫系統(tǒng)內(nèi)置精美開發(fā)信模板庫，只需5分鐘，即可生成開發(fā)信，并且組件式開發(fā)信模板定義功能，幫助用戶輕松實(shí)現(xiàn)更多個(gè)性化營銷推廣需求。

3.根據(jù)孚盟MX·CRM郵件群發(fā)平臺(tái)清晰準(zhǔn)確的群發(fā)效果反饋來分析，把退信的地址刪除精簡(jiǎn)列表，如果客戶有自動(dòng)回復(fù)，注意看客戶的“簽名”和“自動(dòng)回復(fù)”信息交代的內(nèi)容，有時(shí)候客戶會(huì)告訴你他什么時(shí)候回來，這期間找誰，并列出他們的郵件地址和電話，姓名等。

四、群發(fā)時(shí)間

發(fā)布時(shí)間可以上網(wǎng)查詢下客戶所在國家的和中國的時(shí)差，一般歐洲的客戶大致在下午2點(diǎn)左右上班，美洲那么大致是晚上11點(diǎn)多他們才上班(不同的國家有差異)，也可以從SKYPE、客戶發(fā)“推特”等社交端軟件活躍時(shí)間來確定客戶規(guī)律。一般晚上9點(diǎn)后網(wǎng)速既快也對(duì)應(yīng)了國外上班時(shí)間，一旦能確定客戶的打開閱讀時(shí)間段，則可以通過孚盟MX·CRM郵件群發(fā)平臺(tái)自動(dòng)設(shè)定發(fā)送時(shí)間。并且孚盟MX郵件管理與客戶庫是打通的，郵件回復(fù)過程中即可一鍵獲取客戶全部信息，并可快速識(shí)別陌生客戶，并快速完成詢盤客戶快速建檔操作，讓業(yè)務(wù)處理更高效。詳情請(qǐng)登錄孚盟軟件官網(wǎng)獲取專業(yè)的郵件解決方案。

Compared with domestic trade, foreign trade industry has high requirements for service enterprises. Due to the wide geographical distribution overseas, the traditional channels for obtaining customers are limited. The Internet is destined to be the "main battlefield". Especially in toB industry, how to find the actual decision makers of overseas buyers is the fundamental key to a single order. Of course, compared with the particularity of foreign trade industry, E-mail EDM still occupies an important position in the development and development of overseas customers. Taking culture and habits as an example, foreigners are keen on E-mail as business contacts, which must be admitted. So how do foreign trade companies efficiently do EDM mail development? Fu Meng software is as follows:

I. Customer classification

Fu Meng software suggested that the company's accumulated foreign trade customer resources for many years of operation have been sorted out and divided into different types. In addition to maintaining the relationship with old customers, we also need to actively develop new customer resources.

Second, platform selection

Fu Meng software strongly suggests the choice of foreign trade exclusive mail development tools, foreign trade mailbox function is different from domestic trade, especially for foreign trade business special EDM development template.

Three, foreign trade mass mail

1. Generally, make a foreign trade email template first, and call it "Hi" or other neutral names. You can also use the variable function of FU Mun MX·CRM email development platform to add the customer's name as the address.

2. The contents of foreign trade emails are simple and clear. The theme is "Things to say + company name", which is more reasonable. Fumeng MX·CRM email marketing template library system built-in exquisite development letter template library, only 5 minutes, can generate a development letter, and component development letter template definition function, to help users easily achieve more personalized marketing needs.

3. According to the first au, MX platform of CRM E-mail group, mass effect feedback to analysis clearly and concisely, compress return address delete list, if the customer have auto reply, look for the customer's "signature" and "auto reply" account information content, sometimes clients will tell you when he come back, find who, during which lists their email address and telephone number, Name, etc.

Four, group time

Release time to surf the Internet query customer of your country and China's jet lag, general European customer is roughly around 2 o 'clock in the afternoon to work, then America roughly is more than 11 PM before they go to work () different countries have differences, can also from SKYPE, customer "twitter" and other social software to determine the active time customers regularly. Generally, after 9 PM, the Internet speed is fast and corresponds to the working time abroad. Once the time for opening and reading of customers can be determined, the sending time can be automatically set through the FU Mun MX·CRM email mass sending platform. And fumeng MX mail management and customer database is through, in the process of email reply can be one click to obtain all customer information, and can quickly identify strange customers, and quickly complete the inquiry customer quickly file operation, so that business processing more efficient. For more information, please log on the official website of FU Meng software to obtain professional email solutions.