【外貿(mào)跟進】為什么外貿(mào)客戶總是不回復(fù)你的郵件？有這些跟進模板，提高回復(fù)率！

相信很多外貿(mào)人都經(jīng)歷過每天群發(fā)上百封郵件卻毫無回音的狀況，最后甚至?xí)岩勺约?.....下面我們來分析一下為什么客戶不回復(fù)你發(fā)出去的郵件？并分享給你一些跟進模板，提高回復(fù)率！【文末有外貿(mào)郵件自動跟進軟件，可體驗】

一、開發(fā)信可能被忽略的原因

被認定為垃圾郵件

如何防止自己的郵件被系統(tǒng)判定為垃圾郵件很重要。以下事項要注意：主題行切勿全部使用大寫、注意使用正確的拼寫和語法、不要過度使用感嘆號、避免使用縮寫的URL鏈接、在結(jié)尾處列出如何加白名單的說明等。

郵件標(biāo)題毫無吸引力

標(biāo)題很重要，好的電子郵件主題應(yīng)該是：清晰且具有說服力、正文首行不要超過80個字符、針對客戶群體對主題行進行個性化設(shè)置。

郵件“不適配”移動設(shè)備

以前，外貿(mào)客戶在工作中基本依賴的都是電腦，但是超過63%的買家會更多的使用移動設(shè)備進行工作，所以確保你的郵件在手機和電腦上看都是得體舒適的，可以通過不同的設(shè)備來提前預(yù)覽下你的郵件。

郵件內(nèi)容太乏味

以下是一些可以幫助你的郵件更具有吸引力的建議：排版易于瀏覽、寫一些關(guān)于客戶的內(nèi)容而并非完全是自己的、郵件言簡意賅、別用一些晦澀難懂的術(shù)語。

不會“講故事”

講故事不僅僅能吸引客戶，它更能激起對方對貴公司的興趣，并激勵他們回復(fù)郵件，因為他們想要知道更多的“后續(xù)”。如果想要給客戶講故事，那么得了解講故事的基本知識，您只需一行文字即可講述故事，而這種微型故事格式非常適合外貿(mào)郵件。

沒向客戶提供有價值的內(nèi)容

當(dāng)您通過電子郵件與客戶聯(lián)系時，對方可能正忙于工作。所以想要讓郵件成功的被客戶打開并回復(fù)，請注重以幫助客戶更好或更有效地完成工作的方式提供價值。

二、專治“只讀不回”的回復(fù)模板

常規(guī)的跟進

可以詢求客戶對價格的看法，記得長話短說。比如Can you please let us have your comments on the offer we sent on May 1st？

如果客戶繼續(xù)不回復(fù)

那可以這么說：May I know if you get my offer on May 1st？I am attaching again here with the offer for your reference. Hope to get your feedback soon.

若繼續(xù)不回復(fù)

利用報價的有效期說事：Friendly reminder on the validity date. Can you please further advise if the price is workable for you? Price will be invalid on May 10th.

客戶繼續(xù)不吭聲

發(fā)最新產(chǎn)品/宣傳冊子，最新出貨記錄照片，尺寸要控制在1MB以內(nèi)/目錄控制在3MB以內(nèi)。Here is our newest model which will be in the market soon. 或Just shipped 1 container to your country and please see some photos for your reference. Any news from you?

發(fā)展廳樣板照片

可以這么說：Well organized showing room and free samples are ready for your quality checking.

若客戶雷打不動

這個時候就可以開門見山：Much appreciated if you can further offer some comments. Then I can know if you still get interested in our products. Otherwise I will stop to bother you. 直接問他意見，若實在沒興趣就停止“打擾”。

除了以上方式，值得注意的是，對于有潛力或者比較大的采購商，可以主動表示提供免費樣品。也可以關(guān)注下客戶在社媒上的動態(tài)，多互動。以下也提供一些郵件模板供參考。

①跟進新客戶

Hi [Name],

I really enjoyed chatting with you earlier today and learning more about how you and [your company].

I promised you some more info and here it is. I’ve attached more information about [request] and [other].

Please let me know when you have a chance to take a look at this info and would like me to give you a call to discuss. I’d be happy to answer any questions you have. Feel free to call me at [number] any time.

②郵件發(fā)出后，客戶沒有動靜

Hi [Name],

I trust that you have had an opportunity to read my previous email and look at our website, so I figured it’d be worth checking in with you again.

Have you given any additional thought to my proposal? I’d be happy to do a quick review of it on the phone and answer any and all questions you may have.

When would suit you for a quick call?

③按照約定給客戶發(fā)送資料

Hi [Name],

I’d like to thank you for taking the time to hear me out. I’m really excited about the big progress of this relationship.

You mentioned that you would need to consult with *** before making a decision. I am really eager to hear what they thought of my proposal.

Is there a spot on your calendar I could claim to discuss how we can take this deal forward?

④適用于好久沒聯(lián)系的客戶

Hi [Name],

I’m sorry we haven’t been able to connect recently. When we last spoke, you seemed very interested in [objective of product or service].

I realize that you are most likely incredibly busy, so I am happy to schedule a call with you at any time, even if it falls outside regular office hours or on a weekend if that makes it easier for you.

I really don’t mean to harass you, but would appreciate some indication on your decision either way. Thanks in advance.

點擊了解孚盟MX郵件自動跟進軟件